What is Microsoft Advertising UET Consent Mode?

First introduced in 2020, Consent Mode was designed to help advertisers ensure their tracking activities align with GDPR and other digital data policies. It communicates a user’s cookie consent status to tracking systems, allowing only the compliant data to be collected and used.

With the launch of Consent Mode V2 in late 2023, Microsoft Advertising is enhancing its focus on end-user consent, particularly in response to the Digital Markets Act. Blocking of conversion data is done depending on user location, therefore only data from users in markets where we have started to enforce the need for a consent signal, will be blocked.

From May the 5th, advertisers will need to ensure they’re meeting these updated consent requirements, or risk losing critical tracking and reporting functionality. 

Why Does This Matter?

Failure to provide the necessary consent signals to Microsoft through your UET configuration could have serious consequences for your advertising efforts. Without these signals:

• Conversions may not be tracked: This means you won’t have accurate data on how well your campaigns are performing.
• Campaign optimization could suffer: Features that rely on conversion data, such as bid strategies and Performance Max campaigns, will be less effective.
• Audience segments won’t be created: This can hinder your ability to target specific groups of users, leading to a less efficient ad spend.

The bottom line? Without addressing these changes, you may face long-term challenges in campaign performance and data accuracy.

What Should You Do Next?

To ensure compliance and maintain the effectiveness of your campaigns, you’ll need to make some adjustments to your UET tag.

Here are three ways to do this (only one of them should be implemented):

1) By adjusting your UET cookie access based on consent status. 

You’ll need to add code to every page on your website to set your default consent setting, and add a separate code to update the setting once the user has provided or denied consent. 

Default setting snippet: 

Update consent settings snippet:

For more information, visit the UET help page.

2) Through the Transparency & Consent Framework (TCF) for UET (only if you have one in place). 

Microsoft integrated with IAB TCF v2.0 so consent signals can be passed directly or via a Consent Management Platform (CMP). This solution requires the following code snippet to be added above your UET tag:

For more information, visit the UET help page.

3) Through third party management tools like Google Tag manager (GTM).

Microsoft’s UET template now supports Google Tag Manager Consent Mode. Google’s Consent Management Platform (CMP) partner program integrates with most CMPs.

This integration allows Microsoft to retrieve the consent state directly from GTM, in the case where you are using both GTM and one of the supported Consent Management Platforms (CMPs).

For more information, visit the GTM consent mode help page. 

How does consent mode work on Microsoft?

Consent mode will be used via a new setting for UET called ‘ad_storage’. Depending on the user’s consent choice, the following scenarios will occur.

If ad_storage = ‘granted’ (Default)

• Cookies pertaining to advertising may be read and written in the 1st party (advertiser domain) or 3rd party context (bing.com).

If ad_storage=’denied’

• Write or read 1st party cookies (advertiser domain) – No ads cookies are written or read by UET when the user is on that advertiser website.

• Write 3rd party cookies (bing.com domain) – No ads cookies are written by UET when the user is on that advertiser website.

• Read 3rd party cookies (bing.com domain) – Microsoft 3rd party cookies are not read for advertising purposes. Microsoft 3rd party cookies are read for fraud and spam purposes only.

How to verify consent is being passed correctly to the UET tag

You can use the UET Tag Helper extension to validate setups and ensure compliance. When you run the Tag Helper on your website, it will surface the consent state “asc” parameter (below), which will show as “G” or “Granted” if consent is granted.

Another way to verify consent is being passed into the UET is by reviewing the conversions in the UI and checking conversion data is still being tracked.

What are the expected impacts on client performance once consent mode is successfully implemented?

After clients successfully integrate a consent signal with UET, conversion data will be tracked once again. However, it’s important to note that the total volume of conversions reported is likely to decrease. This reduction occurs because only conversions from users who have explicitly given consent will be tracked.

Users who either deny consent or do not interact with the consent banner will no longer be tracked and therefore won’t appear as reported conversions. Despite this, the change is necessary in order to comply with privacy regulations and respect user preferences. It’s important to keep this in mind when evaluating performance.

Modeled Conversions and how they can help bridge the gap in reporting

Conversion modeling can help fill the gap in these scenarios, when it’s not possible to observe the path between ad interactions and conversions. Modeled Conversions use advanced modeling techniques to analyze observable data and historical trends, quantifying the relationship between consented and unconsented users. Then, using observable user journeys where users have consented to cookie usage, Microsoft’s models will assess attribution paths for the unconsented journeys. This provides a more complete and accurate view of your conversion and revenue reporting — all while respecting user consent choices.

Where can I view Modeled Conversions and how do I interpret the data?

Reporting for Modeled Conversions will be in general availability starting on March the 5th in the following markets: France, Germany and the Netherlands. It will be activated by default to all eligible campaigns targeting these markets.

Microsoft will then progressively expand the rollout to other markets in the European Economic Area, the UK and Switzerland – providing more updates for these markets closer to the release date.

Conclusion

These upcoming changes to Microsoft Advertising Consent Mode are crucial for ensuring your campaigns remain compliant and effective in a rapidly changing digital environment. By taking the necessary steps to update your UET configuration, you can avoid data loss, maintain accurate reporting, and continue optimizing your campaigns for success.

With the deadline now fast approaching its imperative you action this change as soon as possible—review your current setup, implement the necessary changes, and ensure your campaigns are ready!

Evolving Our Opportunities Feature

Our users already know and love the power of our Opportunities feature, which has been invaluable for optimizing individual Profiles (i.e., ad accounts). But we asked ourselves: what else can we add to its functionality? What if there was a way to spot and highlight recommendations that consider the performance of all Profiles within a Project, across all your marketing channels? Imagine the potential for achieving even more efficient reach and better overall performance through cross-channel insights. This exciting possibility led us to enhance our popular Opportunities feature for an even more simplified and improved campaign management experience— all while preserving the individual Profile recommendations you know and trust.

Introducing Project-Level Opportunities

Adzooma is excited to unveil its latest feature: Project-Level Opportunities! This innovative addition generates Opportunities specific to the Project(s) you create in Adzooma. Now, you can enable cross-channel recommendations that consider all of the Profiles under a single Project. Our Project-Level Opportunities complement your existing Profile Opportunities, allowing you to layer both Opportunity types for advanced optimization.

Why This Feature Matters

Suppose you wanted to see direct comparisons of conversion costs across platforms so you can make informed budget allocation decisions. Or perhaps you need clear suggestions on how to optimize your budget based on performance data to improve your overall ROI. In these cases, an Opportunity might suggest shifting budget from an underperforming platform with a high cost-per-conversion to a more successful one with lower costs and higher lost impression shares. This small change lets you capitalize on the best-performing platforms for your Project, improving your paid media strategy. Not only does this encourage a holistic digital marketing approach, but it also gives you actionable insights based on multi-platform data.

How to Access Project-Level Opportunities

1. Log in to your Adzooma account
2. Navigate to ‘Projects’ > select desired Project
3. Click ‘Opportunities’

*Note: Similar to the Opportunities for a paid ads Profile, a Project’s Opportunities will refresh on your ‘Next Analysis’ date. Meaning, the frequency at which you receive all new Opportunities is dependent on your subscription plan. If you create a new Project before your Next Analysis date in hopes of getting your Opportunities early, you will still need to wait until the next refresh.

Ready to Optimize Across Platforms?

Let’s recap the key benefits of Project-Level Opportunities:

1. More comprehensive campaign optimization through layered insights
2. Improved budget allocation based on cross-platform performance
3. Enhanced ROI through data-driven decision making
4. A more holistic approach to your digital marketing strategy

By leveraging Project-Level Opportunities, you’re not just streamlining your workflow— you’re unlocking the potential for truly integrated, high-performing campaigns. Log in to Adzooma today to explore the possibilities of Project-Level Opportunities!

For more insightful tips, please head over to our blog, or get in touch to speak to our team if you have any questions!

Improved Account Selection Controls On Linking Page

We have introduced simplified highlighting options to the ad account selection step when creating paid ads Profiles, allowing users to effortlessly choose all or none of the listed subaccounts under their manager accounts. With this intuitive feature, connecting your ad accounts to Adzooma has never been quicker or easier, especially for freelancers or agencies who may manage several clients with numerous accounts.

Improved Pagination

To accommodate the Adzooma accounts with a large number of Profiles and Projects, we have increased the default number of Profiles that can be seen on the page to 100. For Projects, this has been set to 20, but you can choose from our other options to suit your specific needs, making it easier for users to quickly see a specific number of Profiles or Projects at a glance.

Team Members Link 

If you were having trouble finding where to add more team members to your Adzooma account, then you’re in luck – we have added a new “Team Members” link to the left navigation bar of the platform. User management is now much more intuitive, which will enhance team collaboration and increase workflow efficiency.

We’re thrilled to bring you these improvements that will positively affect your experience with the Adzooma platform, allowing you to spend more time gaining the most from the features that will improve your digital marketing efforts. Stay tuned for more updates and features!

For more insightful tips and updates, please head over to our blog, or get in touch to speak to our team if you have any questions!

When it comes to paid or organic media reports, very few solutions offer white-labeling functionalities, resulting in a disconnect between the data presented and the brand’s identity which can appear unprofessional, careless, or even under-resourced. 

To address this issue, Adzooma introduces Performance Report Branding – a powerful new feature designed to personalize your reports at both the account and Project levels! This dual approach ensures that your reports not only resonate with your clients’ distinct brands, but also positions you as the single source of truth for PPC, SEO, and web metrics insights.

How Performance Report Branding Works

• Account-Level Branding: When enabled, this feature will automatically apply your chosen brand colors and logos to all Adzooma reports. Every report you generate will be customized and branded, making them ready for immediate sharing with colleagues or clients without any extra effort.
• Project-Level Branding: If you are managing multiple clients in Adzooma, you can override the account-level settings to customize the brand colors and logos for individual Projects. Agencies and freelancers will gain the most from this overriding as it allows each report to be uniquely tailored to each client’s brand.

*Note: These features are exclusively available on Adzooma’s Silver & Gold plans! Upgrade today to gain access.

Why This Feature Matters

Adzooma reports go beyond basic metrics – they offer a comprehensive analysis of your PPC, SEO, and web metrics performance and provide actionable recommendations to holistically improve your digital marketing presence. By using this new branding feature, you can present these insights under your own brand, positioning yourself as a marketing expert and trusted strategic partner to your clients!

Personalizing Your Reports

To enable account-level branding:

• Log in to your Adzooma account
• Navigate to ‘Settings’ > ‘Report Branding’
• Choose your brand colors and upload your logo
• Toggle the ‘Enable Report Branding’ switch
• ‘Save Changes’

To enable Project-level branding:

• Log in to your Adzooma account
• Navigate to ‘Projects’ > select desired Project
• ‘Settings’ > ‘Report Branding’
• Choose your brand colors and upload your logo
• Toggle the ‘Enable Project-Level Report Branding’ switch
• ‘Save Changes’

To explore the Performance Report Branding feature and see how it can elevate your client presentations, try upgrading to our Silver or Gold packages today! 

For more insightful tips and updates, please head over to our blog, or get in touch to speak to our team if you have any questions!

What we had to say

“I’m absolutely delighted. To win Rising Star of the Year at a ceremony run by such an esteemed company is really something. It was just great to be nominated but to win is such an honour.

“The team worked so hard throughout 2020 to create a platform that helped businesses of all sizes thrive throughout such a difficult year and this award win will only embolden us to continue on in that endeavour.”

Thomas Hampson, Trailblazer of the Year nominee

“It was amazing to be nominated for four awards across a spectrum of categories from a business like Microsoft, but to win one is incredible.

“The past year has been tough for all of us, but our customer’s openness in supplying us with feedback and collaborating on feature launches throughout the year helped us to navigate the last 12 months in the way that we did, and we’re entirely grateful.”

Robert Wass, CEO & Co-Founder

“Microsoft Advertising is such an integral part of the paid media landscape and our customers throughout the year have commented as much.

“Throughout 2020 we created a host of new Microsoft Advertising Opportunities, built a dedicated Microsoft Performance Report, and produced in-depth analysis on the efficacy of Microsoft Advertising.

“Everything we introduced across the year received great feedback and that’s in part down to Microsoft’s enthusiasm and openness in collaboration to create a better product for our customers.”

Dave Sharpe, CEO & Co-Founder

Why This Matters To You

Being recognised by Microsoft for such awards like this demonstrates that:

• We are focused on creating a product that will support businesses and the digital marketing community even through the toughest of times
• We continue to be at the forefront of innovation within the digital marketing industry to create a product that is always improving and ever-evolving
• We are committed to undertaking research studies and analysis that helps develop and aid long term Microsoft Advertising strategies for our customers
• We are relentless in our pursuit of creating the best Microsoft Advertising management platform available

Learn more about Microsoft Advertising

• How To Get Set Up on Microsoft Ads
• Our Partnership with Microsoft
• How To Optimise Your Microsoft Ads (Tips & Advice)

In our latest update, we’ve decided to give your Adzooma dashboard a revamp to help prioritise your workload and make it even easier for you to jump straight into the action. 

The two biggest changes to achieve this are the arrival of brand new PPC Performance Score and Automation widgets. Let’s have a look at why they’re so useful for your business.

Instant account optimisation and urgent issues insights 

Adzooma’s PPC performance score rates your Google or Microsoft account out of 100. The closer to 100 you score, the more optimised your accounts are. 

With a new Performance Score widget, you’ll be able to see your latest score for instant insights into your overall performance. But even better than that, we’ll also list under the score: 

• The issues that need your urgent attention, with actions you can take to resolve them. 
• How many account optimisation warnings you have which will need addressing soon.  
• How many key checks your account has passed. 

From this widget, you can click to go straight to your PPC Performance Report for more detailed information and to implement these actions. 
If you have more than one account, you’ll also see PPC Performance Scores on the accounts page, letting you know accounts you need to focus on from the very second you log in.

Monitor the status of your automations 

Over the past year, we’ve put a lot of time and innovation into making one of the best automation features available for paid marketing. But don’t just take our word for it, see how Adzooma compares to other automation tools here. 

In your new Last 7 Day Automation Summary widget, you’ll see:

• The name of the most recent rules that have run in the last 7 days.
• The date and time that they ran (if running every 30 minutes, only the last run of the rule will show here). 
• The status of the rule, showing a Successful status for rules that have fired, and an unsuccessful status for the rules that haven’t. 

This is a great at-a-glance view of how your automation rules are running. For example, if you can see that a rule to adjust a budget of a high converting campaign by 10%  was successful, you know within seconds of logging into your account that that campaign is performing well and the budget has been increased to get you more conversions.

New to automated rules? Discover some of our most popular automation templates you might want to apply, or how to create your own automation rule here.

Quick Opportunities for Google and Microsoft

If you have a Google or Microsoft account, you’ll still be able to see your Opportunities widget, detailing: 

• How many Opportunities your account has
• How much time applying these Opportunities will save you
• The top 3 Opportunities you might be interested in

Like the other widgets, this one will also link to the right page for you to action these changes. 

When you log into your account, your dashboard will give you top-level account performance data, quick summaries and links to your PPC Performance score, automation and available Opportunities.

It’s everything you need to take stock of your performance and prioritise your next actions. 

Look out for new changes

We’re always innovating and updating the platform at Adzooma, and we’ve got some pretty special things lined up for 2021. 

Make sure you don’t miss them by subscribing to our newsletter or follow us on Twitter. 
Or, be the first to know by joining our exclusive Facebook Group here.

You’re in luck. After securing an exclusive deal with Microsoft Advertising, we’re proud to offer all new customers $125 in extra advertising when you spend $25.

That’s $150 of advertising, for $25.

Who can claim this deal?

This offer is available to new Microsoft Advertising customers only. If you’ve not had an active account before, then now is the time to see how this platform can accelerate your PPC with $125 of extra spend.

Ready to claim? Just sign up to Microsoft Advertising today.

Why Microsoft Advertising?

There’s a misconception that because the majority of searches are carried out through Google, other PPC platforms have nothing else to offer. Well, let’s prove that wrong.

Microsoft Search Network connects more than 200 million Windows 10 users alone. Every month, more than 379 million searches are made in the UK. That accounts for 22% of the UK desktop search market.

Overall, Microsoft reaches 63 million search users worldwide that Google doesn’t. If it’s not part of your PPC strategy, you’re missing out on these users.

What’s more, Microsoft Advertising is an incredibly powerful PPC platform that, compared to Google Ads, offers:

• An average of 30-50% lower CPC
• An average 29% lower cost per sale
• An average of 35% higher conversion rate

If you want to improve your ROAS, Microsoft Advertising is the way to go.

But, in addition to this, Microsoft offers incredibly accurate audience targeting, with unique demographics that you would struggle to target anywhere else.

For example, nearly three-quarters of their users are over the age of 35, with 33% having an annual household income over $100,000. If that’s not enough to whet your appetite, Microsoft users also spend an average of 52% more online.

Need help setting up your Microsoft account? Find step-by-step instructions on how to get started here.

Top tips to get the most from your free spend

To help you get the most of your brand new Microsoft Advertising accounts, we wanted to give you a few tips to get started.

First, you don’t have to start from scratch with Microsoft. If you’re already running successful campaigns on Google Ads, you can import them over into your Microsoft account to save yourself the time and effort.

Just double-check factors like bids, language and location targeting though, as there’s not always a direct match in Microsoft. In situations like this, they’ll automatically apply the closest variation of that setting.

Second, it’s worth spending time optimising your audience targeting. Microsoft Advertising has excellent audience targeting features, and can even let you target a specific job role through the Microsoft-owned LinkedIn.

Finally, our very own PPC manager Sophie Logan says:

“I would recommend taking your time getting used to the platform and its layout, as it does differ greatly from Google Ads. Whilst this can take a bit of time to get used to, don’t be put off by expanding into something new. I can now seamlessly work between Google Ads and Microsoft Advertising without difficulty and don’t consciously recognise doing things differently on each of the platforms.

“There are great training tools in the Microsoft Advertising Learning Lab, and once you feel confident enough you can also take the Microsoft Advertising Certified Professional exam.”

One last tip…

To really get the most from your Microsoft Advertising account, make sure you sign up to Adzooma for free to access optimisations that you can apply in a click, intelligent automation, custom alerts, a full campaign builder and much more.

If you’re already an Adzooma customer, you can add your new Microsoft account at no extra cost to unlock the features that you already know and love.

The best part? This also saves you time having to get used to the Microsoft platform and switching between different platforms to manage your ads. All your accounts will be connected to one, easy to use place.

In total, that’s $150 of advertising spend and industry-leading PPC management software for just $25. What a bargain.

Claim your offer today

Microsoft Advertising should be a key part of your PPC and overall marketing strategy. And with lower CPC, less competition and a higher conversion rate on average, it’s bound to elevate your ROAS like never before.

With this exclusive offer, you can take Microsoft Advertising for a complete test run without sacrificing your PPC budget. It’s the perfect way to get started.

Ready to claim your exclusive offer?

Sign up to Microsoft Advertising and claim your $125 search advertising spend today.

Each year, around 20,000 people take time out to attend the UK’s biggest marketing event, the B2B Marketing Expo, to gain expertise from companies like Microsoft. It’s an opportunity to gain insights you wouldn’t find anywhere else.

Did you know that Microsoft Advertising offers some of the most powerful features on the market? With exclusive targeting options and intelligent reporting, Microsoft is giving Google and Facebook a run for their money in online advertising.

What’s more, one third of Microsoft Ads users have a household income of over $100,000, and spend, on average, 22% more on purchases through Bing than any other search engine.

Sit tight for everything you need to know about this exclusive seminar – including how to reserve your seat.

When is it?

Microsoft’s virtual presentation will take place on Wednesday 18th of November at 11:10 – 11:40. You can add it to your personal schedule here.

All of the talks are exactly the same quality as last year – the only thing that’s changed is no longer having to commute to London’s ExCel. Everything is held online and it’s completely free for you to sign up.

“All about marketing”

First things first, you should know that Microsoft’s speaker and Account Director, Sophie Sarin, isn’t one to be missed.

Just one part of her role includes taking care of everything from maximising the ROI of agencies’ and brands’ digital media spend, to planning and pitching proactive solutions that grow revenue and meet customer’s needs. If there’s anyone you can learn from right now about growing your business, it’s Sophie.

Sophie’s talk, “Marketing for everyone”, will discuss how you can ensure your business includes everyone’s varying thoughts and opinions, and how to make diversity and inclusion real for your business.

The full description reads:

“As the world continues to become more diverse, inclusion is more critical to every brand and organization across the globe. Over 1 billion people have disabilities around the world, with many not being visible to the human eye. If a true representation of ALL people are included at the beginning of any project or idea, how different would this world look? What new industries, new art, and world-changing inventions would individuals and communities dream up, that could transform lives and living conditions?”

As millions of businesses look for ways to successfully navigate Covid-19, insight like this could make all the difference to your brand.

Are virtual events worth it?

Virtual events, including this one, are great for a host of reasons.

If you’ve wanted to attend the B2B Expo before but haven’t been able to get there, either due to location or travel expenses, you can now gain industry expertise from the comfort of your own home. This gives you the chance to start applying what you’ve learnt to your business as soon as the talk is finished, without any disruptions.

What’s more, not being surrounded by a group of people makes it much easier to focus on the important takeaways. In Sophie’s talk, there’s some impressive statistics about businesses who use inclusive marketing, as well as case studies you can compare to your own business. Keep an eye out for actionable tips and tricks.

To plan your schedule around the Microsoft presentation, register for free here and add other talks to your calendar.

Our Microsoft Advertising Partnership

As a Microsoft Select Technology Partner, we know first-hand just how excellent the Microsoft team is. We’ve worked with their development teams to implement the advertising platform into our technology, and we now offer industry-leading features for our Microsoft users.

Earlier this year, we also hosted a webinar alongside Microsoft’s UK Marketing Manager, Tina Aird to reveal the latest insights in the Search industry. We have no doubt that their B2B seminar will be full of insightful techniques.

How do I sign up?

You can register to the event here. It’s quick and easy to sign up.

If you’re interested in more virtual events like this one, see what conferencing and networking looks like in 2020. You might walk away with much more expert knowledge than you think.

We even opened up access to Adzooma and became a completely free platform in June, supporting our customers as they navigate the COVID-19 pandemic.

Now, as Black Friday is just around the corner, we’re giving you the chance to get your hands on a ton of free prizes. Not just any prizes – but exclusive gift cards worth up to $1350 to spend on your favourite products.

Want to find out how? Here’s everything you need to know about our Black Friday Refer-A-Friend challenge.

What does the challenge involve?

The Black Friday challenge gives you the chance to win exclusive gift cards for referring your friends to the Adzooma platform.

The more people you invite, the more money you get.

For every successful referral both you and the person you refer will get a $20 gift card each.

To make sure it’s a successful referral, the person you refer must create an Adzooma account AND connect at least one or more of their active Google Ads, Facebook Ads or Microsoft Ads accounts. The account must also have been active in the last 30 days and have some ad spend it.

Sound good? Well, here’s how it gets even better.

What prizes could I win?

There are four main prizes, including:

• $200 in gift cards, plus a $50 bonus – when you invite 10 friends.
• $500 in gift cards plus an additional $150 bonus gift card – when you invite 25 friends.
• $1000 in gift cards, plus an additional $350 bonus gift card – when you invite 50 friends.
• An extra $10 per qualified invite once you reach and pass a total of 50 invites.

If your referrals are particularly impressive or you act faster than other users, you can also win some of our bonus prizes.

These include:

• An extra $50 gift card + Google Home if you’re the first to invite 5 users.
• A bonus of $100 if you invite an agency with the biggest ad spend.
• An extra $10 per qualified connected Microsoft Ads account.

And remember, Adzooma is completely free to use. So you aren’t only getting high-level optimisations at no cost, but the potential to earn free prizes if you refer someone to our platform.

How does it differ from our other Refer-A-Friend scheme?

Our standard Refer-A-Friend scheme is still in place. If you get a friend to sign up to Adzooma at any time outside of this challenge, you’ll both get a $20 gift card. It’s a win-win.

The Black Friday challenge is on a much bigger scale.

Instead of inviting one person for $20, you can earn up to $1350 in gift cards for referring multiple people to Adzooma. There’s also the chance to win bonus prizes depending on your efforts, and you can share the platform as far and wide as you want. It’s a way of saying thank you for helping us grow.

When does it start?

The challenge will run Monday 26 October – Sunday 29th November. That leaves you just over than 4 weeks to get your referrals in.

If you start thinking about them now and are the first to 5 people, you could win an extra $50 and a Google Home. And remember, a lot of your favourite brands and products will have discounts around Black Friday – something you can get your hands on just by taking part.

How do I encourage people to sign up?

First things first, Adzooma is completely free, making it the only platform of its type to offer such high value with no costs. The same powerful software would be exclusive to any other paid-for plan on the market – some of which are $1,000s a month.

A few other points you should know:

• Adzooma is suitable for anyone who is, or who would like to, advertise on the three major advertising networks
• The platform is fuelled with innovative features for Google, Facebook and Microsoft ads, allowing our users to manage all of their campaigns under one roof
• Over 100,000 businesses are using Adzooma to improve their online advertising, making use of the high-level optimisations and 24/7 automation

You can read more about our intuitive optimisation suite, find some reviews and more about our exclusive partnerships.

If your friends sign up to Adzooma, managing their online advertising will be made easier than ever before.

Terms & conditions

• Only approved and converted referrals can qualify for rewards.
• Self-invites are not allowed.
• If we notice an unusual, suspicious activity or attempts to fraud/gamble the system – we reserve the right to remove you from the challenge, cancel all your rewards and deactivate your refer-a-friend links.
• Standard refer-a-friend gift cards will be issued in the usual way, automatically, by email. Bonus gift cards will be confirmed on 23/11 and issued the same day – you will receive them just before Black Friday.

Did someone say Black Friday automation?

We know how competitive the advertising space is – which means we’re fully aware of the Black Friday rush. It’s a time where businesses in every industry will be launching new campaigns and putting more money behind their ads to attract new customers.

That’s what our latest automation update is here for. As well as giving you the chance to win exclusive prizes, this update will make managing your PPC campaigns easier than ever before during Black Friday weekend.

Run rules on specific dates, as well as new event templates that allow you to automatically launch campaigns on a set date. Find out more about how they work here.

Designed to help both partners and businesses grow, PartnerStack is the only partner management platform that provides all the tools and resources to help drive conversions and sales. That means more commission for partners, more sales for businesses and more growth all-round.

We’re excited to start working with PartnerStack for our very own Adzooma Partner Program, where you earn from $30 per new user you sign up*.

What makes PartnerStack unique

Over the past 5 years, PartnerStack has onboarded more than 450,000+ partners. They’re a powerful hub whose success is down to one key element: they get partnerships.

Partnerships are a way to drive acquisition, retention and revenue. But they’re not a one-sided deal, both parties benefit. And when both sides win, they both grow. That’s why PartnerStack built its unique platform to benefit both partners.

• Scale multiple channels at once by tracking various partner links, leads and deals inside the platform, or using the API to sell directly through your own networks.
• Create custom experiences for each partner channel and ensure that you’re always getting top engagement and performance.
• Automate partner payouts for seamless and quick commissions that can be paid through Stripe or PayPal.

Put simply, PartnerStack makes it easier for affiliates and resellers to earn and for businesses to grow.

Why we’ve teamed up

PartnerStack’s story was similar to our own.

They started out in 2015 with a team of 4 and have grown to an 80-strong remote team. Like us, they’ve experienced incredibly rapid growth over the past couple of years and want to use their success to empower more businesses around them.

Together, we can help make that happen. That’s why we’ve started our very own partnership with the champions of them.

Believing in leading by example, we’ve trusted PartnerStack as the home of our very own Adzooma Partner program. Working together, we’ve built a platform that gives our users the tools and resources to earn big by simply spreading the word about Adzooma.

After we’ve demonstrated the power of PartnerStack first-hand, we’ll be here to help our clients use them for their own partnership programs and affiliate networks. It’s another secret weapon that our clients can use to grow, with total confidence that it works because we’ve used it too.

Rob Wass, Co-Founder of Adzooma states:

“It’s always an absolute pleasure to find companies like PartnerStack who are so passionate about helping other businesses grow. It’s something we believe in strongly at Adzooma and we’re excited to work together on this goal. Moving our Adzooma Partner program to PartnerStack will be the first stage in showing our partners the change that they can bring, and we look forward to a long-lasting partnership with them!”

Byrn Jones, PartnerStack CEO says:

“PartnerStack works alongside some of the fastest-growing companies in SaaS — and we’re thrilled to say that Adzooma is now one of them. We look forward to supporting the Adzooma team in bringing their award-winning ad platform to more customers with partnerships.”

Want to join our partner program?

Earn big money by referring new users to Adzooma. It’s our way of saying thank you for spreading the word. And by working with PartnerStack, we’ve made it even easier for you to earn.

Simply sign up, share your unique link and get rewarded*.

• For every Adzooma user you refer, you get $30. If you invite 10 users, we’ll also give you a bonus of $75.
• For every agency you sign up to Adzooma Marketplace, we’ll give you 10% monthly recurring commission.
• You’ll also get a bonus $50 for your first agency and $100 for 5 agencies you get to sign up to Adzooma Marketplace.

To join the Adzooma Partner program, register here.

If you want to find out more about how PartnerStack helps us grow our partner program, or are considering using their platform as an advertiser, feel free to request some feedback from our partnerships manager Sergei Danilov at sergei@adzooma.com who will happily share some insights and advice on getting started.

*Full T&Cs apply.