This has changed greatly from years ago when homebuyers would begin their journey of finding a home from a local newspaper or real estate brochures. 

Being the best real estate agent may not be enough these days. While you may be very knowledgeable in this field and your local market, another agent who has a more prominent online presence can potentially reach more clients before you. 

“The first step toward success in the real estate business is to build a website that helps to generate leads and convert them effectively,” says Chad Egan, CEO of Geonet, with a division specialized in digital marketing for real estate.

“With a powerful lead-generation online marketing strategy, like the ones we implement for our clients, you are essentially exposing your services to a larger number of internet users and potential clients. Your website must be the cornerstone of that strategy, and must be capable of converting these leads into actual sales.”

But, what makes a great website? The team at Geonet offers 8 recommendations for building successful, effective websites that have helped their real estate clients break sales records and become the leaders in their local markets.

1. Responsive design

Mobile and tablets are now the majority (51.3%) of internet usage worldwide, compared to desktop (48.7%), according to StatCounter Global Stats.

Your website must have responsive design components that make your site content available on any browser, platform, or device.

If your website is not mobile friendly, or if your visitors encounter slow loading times, a jumbled layout, or missing information, these issues make for a slow first impression.

Tidy up your mobile site so that consumers can quickly and easily access information about your company.

It is important to note that beginning in 2018, Google began to rank search results based on mobile sites rather than desktop ones, giving first-page preference to pages that are high quality and truly satisfy the demands of the majority of searchers.

2. Simple navigation

Most of the time, users frequently leave a website because they are frustrated by their inability to find what they are looking for. Navigation is a crucial part that cannot be denied when you are designing a website.

Follow the 3-click rule: Can users find what they need in 3 clicks or less?

Three is (unofficially) the optimal number of clicks that a user needs to find any content or information that they need. For more extensive researchers, users may delve deeper into your content, but the bottom line is, your clients love to have a quick, easy, and convenient browsing experience on your website.

Menu navigation helps users find content quickly.  It should be simple, but with so many website pages, it can be tough to choose where items should appear and where they fall in the level of importance. Do your best to prioritize. Fewer items in your navigation are good for visitors.

According to Orbit Media, seven navigation items are the optimum number to ensure search engine optimization (SEO) is aligned and usability best practices are met.

3. Lead capture

The days of paying hundreds of dollars to advertise your properties in local newspapers or put up billboards, and only to hope customers will call you, are dead and gone.  

Your website is your “online head office”. It is the first and most important place where potential clients can find you and get a first impression. If your website can interact with clients and collect contact information, these leads are quick, free, and warm.

However, many people are hesitant to give their email address or other personal information to a business they have only recently found. Struggling to convince them to fill out the form? Here are some tips:

Build with trust and useful information

Sellers and buyers usually have a couple of questions about the process of house selling/buying in their minds, and trust agents who can help them by offering knowledge and information.

Examples include local property insights, home values, or recent news or developments in the area.

Clear, effective calls-to-action

You’re probably familiar with the power of a call-to-action. Give your audience a reason to click that call-to-action by customizing it so that it tells them what they are getting.

For example, by using the “Book Your Viewing Now” or “Download Your Free eBook” button will hook your audience in and make the process as simple as possible – for you and for them.

Emphasis on the benefits of subscribing or signing up

You need to make it clear that the user is getting some direct benefit that outweighs the cost of submitting their information, like informative newsletters, current market news, and listing updates.

4. Featured listings

Featured Listings shine a spotlight on your best or newest listings by creating dedicated pages on your website. This can make navigating your site for recommendations or finding the best home or areas easier for your clients and website users. 

Create personalized hot sheets that highlight your most important listings. Utilize customized layouts to summarize and make important information quick and easy to read.

Keep this page constantly updated with new listings and best properties, and it will quickly become one of the most read pages on your site.

5. Search tools

Can you imagine YouTube without a search bar? It might still be reasonably functional, even without its search capabilities, but it certainly wouldn’t be user-friendly.

A search tool is one of many user-friendly features that the majority of visitors on your website go to when they are looking for their ideal real estate buying or selling opportunities.

According to Search Engine Journal, 40% of those who they surveyed said that search tools are more important than anything else on the website. Some visitors may be more knowledgeable than others when it comes to searching for a property, while others can be clueless as to where to start.

For example, for McLaren Real Estate, and Harcourts Purba Bali, the Geonet team designed high-end websites that showcase effective, user-friendly search bars within the top fold.

The homepages feature search bars that can be used to search the extended databases of properties easily by drop-down menus for areas, suburbs, home size, and even more advanced needs or features, such as price points or car spaces. Users can easily find what they are looking for, based on available listings. 

This small feature makes a big difference on your website. It can lower your website’s bounce rate, increase time on your site, and with helpful information that is easy to find, you can expect more inquiries and leads. 

It is important to state again the importance of a working search feature on your mobile site as well.

6. High-quality Images & video

A picture speaks a thousand words. According to Wall Street Journal, buyers spend 60% of their time looking at listing photos, and only 20% each on the listing description and agent description.

While well-written content is needed to communicate important information, images have the ability to stimulate the emotions of clients as most people easily connect with visual imagery. 

There is no doubt that having high-quality and professional photography and videos are an absolute must for any real estate agent. Nowadays, your prospective home buyers need to inspect your property inside and out.

Thus, you need to take them on a virtual tour, from the bedroom and bathroom, the common living areas, the garage, and even to the basement.

7. Testimonials

Never underestimate the power of words of mouth. “Reviews can make or break a deal,” says Egan. “Purchasing or selling a home is a life-changing step, home buyers want to see authentic reviews from happy clients and photos of happy customers. This builds trust in your agency.”  

Dedicate a section on your homepage to testimonials and reviews, where they displayed proudly for all to see. Don’t be shy about sharing these reviews on social media too. Choose statements that showcase your unique traits as an agency and build trust.

You may also request some of your happy clients to film video testimonials. “Take the extra step to document these moments with your clients, it can really go a long way for gaining future customers”, said Egan.

8. Useful resources

A real estate website should be a resource for existing and prospective clients to learn more about you and the services you provide.

Use your website, blog and social media channels to become a resource with valuable information, like the events you participate in, community involvement, as well as your personal background and qualifications.

These are some ways to get them to know you better and trust you. You also can provide links to your social media accounts to encourage quick and accessible conversations.

At Geonet, we produce highly functional and visually stunning websites, built with the latest software and content management platforms. You tell us your story, and we will bring it to life.

But not every PPC metric is important for what you want to achieve and it isn’t as daunting as you may think.

So much of it comes down to intent. For example, you may hear people in the PPC community say, “Impressions don’t matter one jot!” But that’s not the case at all. If you’re running a brand campaign for example, one of the most important metrics you should be looking at is impressions.

So in this article, I’m going to lay out all the PPC metrics you should be keeping an eye on (as you may have guessed from the title), but I’m also going to lay out for what reason you should be keeping an eye on them.

That way, when you next head into your PPC campaigns and you’re looking at the performance of your brand campaigns for example, you can start to prioritise some metrics more than others.

Intent Is Key

Aligning your campaigns with intent is crucial to PPC success. Before you start any campaign you need to ask yourself the question, “What do I want out of this?”

This can be just something as simple as: 

• more customers (sales campaign)
• more eyes on my brand (brand campaign)
• more users on my website (traffic campaign)
• more sign ups for my free webinar (lead campaign)

Those are the campaigns we’re going to concentrate on today. You could go more granular if you wanted, but for the vast majority of PPC users, your campaigns will fit into one of the four buckets above.

Therefore, once you’ve made your decision regarding which campaign you want to proceed with, you then need to ask the question, “What metrics do I need to keep an eye on to measure this campaign’s success?”

That’s what this article is for. Here I’m going to go through each metric you’d see in your Adzooma, Microsoft or Google ads account, then tell you which type of campaign this metric is most useful for.

Cost – Everything

Let’s start with a super easy one, cost: how much your campaign has spent.

Unless you’re Elon Musk or Jeff Bezos, you’re probably going to want to keep an eye on this one so you’re not bankrupting yourself.

Verdict: Keep an eye on it unless you’re a billionaire

Want to save more money on your campaigns? Have a read of our article on 4 simple ways to save money on your PPC campaigns right now

Clicks – Everything

Clicks aren’t the be all and end all, but they’re an important measurement stick for every kind of campaign you’re running.

Every sale and every lead has to start with a click first.

If you want your brand out there, aren’t crucial, but someone just noticing your brand’s name in the Search Engine Results Pages (SERPs) isn’t likely to do that much – even if you’re running a brand campaign you still want someone to click your ads.

Verdict: Always be measuring those clicks no matter what campaign you’re running

Click-Through Rate (CTR) – Everything

Click through rate is the percentage of people who see your ad  and click it. So if 100 people see your ad, but only 5 people click it, your CTR will be 5%. 

Typically, if you’re connected to the Adzooma platform you’ll see a CTR of 6% on Google Ads and 3.7% on Microsoft, which is about 4% and 1% higher than industry average.

You always want to keep an eye on this one, for every kind of campaign you run. If that CTR is dropping to below 2% then you probably need to take action and revise your ad copy or ad relevancy to try and get people clicking on your ads.

This isn’t a cut and dry rule, though. You could have thousands of clicks and hundreds of conversions while your CTR might be at 1%. Then you’d say to me, “Tom, stop telling me I need my CTR above 2% because I’m here raking in the dollar.”

Your own judgement is key afterall. PPC isn’t always a science, sometimes it’s an art.

Verdict: You don’t always have to be concerned if it drops too low, but it’s something to always keep an eye on

Adzooma users see an uptick in CTR rates due to the easy to implement Opportunities that are a part of the free platform.  Learn More

Cost Per Click (CPC) – Everything

Staying on the theme of clicks, staying on the theme of metrics you need to measure for every kind of campaign, we approach the subject of CPC.

Now, whereas the two above you don’t always have to be concerned about, this one you very much do. Because if you’re paying way over the top for your clicks, then something is very wrong, and it’s going to hit you in the place that hurts most – your pocket.

How much you pay for clicks depends on what industry you’re in, but whatever they are, you need to keep an eye on them. Not doing so could destroy your campaigns.

Verdict: Always measure this. No ifs or buts.

Quality Score – Everything

Quality Score is another really important metric because if your Quality Score is low, then you’re going to pay more for your ads no matter what campaign you’re running.

Quality Score is a little bit tougher to understand than the other KPIs because it’s a little bit vaguer – it’s made up of different measurements like ad relevance, landing page experience, ad format, expected CTR etc.

It also has a scoring system out of 10. Anything 5 and below isn’t particularly great and therefore your ads should be revised (unless you’re running competitor campaigns, for example).

You can read our Quality Score explainer article to get more information on what it is, why it’s so important, and how you can improve it.

Verdict: Very important for all campaigns to save on unnecessary wasted spend

Conversions – Sales / Leads

You can discount this if you’re running brand or traffic campaigns, but for those running sales or lead campaigns, then stick around.

Conversions are simply what you define as a user completing an action which becomes a lead or a sale – that could be: 

• Signing up to your email newsletter
• Enquiring about your services
• Making a purchase.
• And so on

As you can imagine, this is something you will want to keep an eye on – especially if you have a target of getting 1,000 people signed up for your newsletter or something.

However, make sure you don’t measure this in isolation. You don’t want to look solely at conversion without cost too (spoiler: that’s what the next one’s about).

Verdict: Important for sales and lead campaigns, but make sure you don’t measure it in isolation

Cost Per Acquisition (CPA) – Sales / Leads

Here comes the context.

CPA is how much you pay per lead or customer (dependent on what you class as a conversion in Google Ads), so say 15 people click your ad for a total cost over £75 and you get two conversions, the CPA will be £37.50. 

You can see why this would be important. If your CPA is at £37.50 , but you’re only making a £20 sale, it’s likely you need to change your strategy up.

When you set up your campaigns in Adzooma, you will be able to set a Target CPA.  Using historical information and contextual signals, Adzooma automatically set your bids to try to get your conversions to remain at that Target CPA. 

This can’t be something you do straight away, though – you need to have had at least 30 conversions in the last 30 days for the algorithm to work.

Verdict: Super important metric to watch if you’re running sales or lead campaigns

Conversion Rate (CVR) – Sales / Leads

Another one that applies to the sales and lead campaigns, CVR is the percentage of people who convert from a click. So say you have 1 conversion and 10 clicks, your CVR will be 10%.

This metric is important to see how well you’re performing after the click, when a user is on your site and looking to make an action. If this metric is super low, maybe the audience you’re attracting isn’t right, maybe your site is too slow, maybe your landing page isn’t the best. 

Those are things you’ll have to dig into yourself, but CVR is a good indicator that either something’s going wrong after the click or something is going pretty darn well.

Verdict: A good indicating metric for sales and lead campaigns to help figure out your success after the click

Impressions – Brand 

Now, a lot of people would say impressions don’t matter at all, but that really isn’t true.

If you’re wanting eyes on your brand, then impressions do matter. For example, imagine if you’re a small cola brand and you’re beside Coca Cola and Pepsi with a quirky ad – that’s automatically going to get people thinking about you. Even if they don’t click on you, being in their mind is good enough.

That’s why impressions are important. Not for every campaign, sure. But don’t rule them out entirely.

Verdict: Important metric for brand campaigns. Not for anything else

Impression Share (CPM) – Everything

Now impression share is a little bit different to impressions. It’s actually the total impressions divided by the total eligible impressions.

Total eligible impressions take into account things like bid budget, targeting settings, quality score and approval statuses.

So if you’re really wanting to get those eyes on your brand, this is a really important metric for you, as if that CPM is low, then you may want to do something about that.

However, this also impacts sales and lead campaigns too, because again if your CPM is low, you could be losing out on clicks to your competitors because more often than not, your ads aren’t being seen.

Plus, on top of CPM, there is also Absolute Top Impression Share and Search Top Impression Share, which gives you a percentage run down of the location of your ads in the SERPs. 

This percentage indicates whether your ads have the possibility of reaching the top or absolute top. This how they’re worked out:

• Search top impression rate = Impressions on top/Impressions
• Search absolute top impression rate = Impressions on the absolute top/Impressions

Verdict: Important for all campaigns.

An Easier Way?

If you’re thinking, “That is a lot to remember, isn’t there an easier way?” 

Well, the answer to that is yes!

With the free Adzooma platform, the software can keep an eye on all these metrics for you and then notify you whenever they turn bad or there’s opportunity for something more.

If you’re starting out in PPC, then it’s the perfect sidekick to help you along in your learning journey.

Then when you’ve navigated your way to an added level of competency, it’ll be your trusty assistant who’ll be there to handle all the manual work so you don’t have to.

All you have to do is connect your Google, Microsoft or Facebook account to the Adzooma platform, then you’ll have access to one-click optimisations, a full reporting suite, extensive automation, and so much more, at no cost at all.

Get started today.

It may sound too good to be true. But, in this case, it’s not. So to answer all questions you might have about how the Adzooma Marketplace works. 

Let’s get stuck in. 

What is the Adzooma Marketplace? 

Adzooma Marketplace is an online marketplace for digital agencies, freelancers, consultants, businesses, training providers, software providers and more to promote their business to customers who are looking for their services right now.

Basically, if you’ve got a service or product to offer, you can advertise it here. 

Adzooma users are in the market for particular services and are ready to buy. They visit the Marketplace, search for what they need and see a list of all the available businesses that are ready to take on their project. 

Users can easily compare the businesses in this list, making it easy for them to choose their next agency and get in touch. 

• Our users love Adzooma Marketplace because it makes it easy to find the service that can help grow their business. 
• Businesses love Adzooma Marketplace because it brings them high-quality leads and increases their profits. 

Why should businesses use Adzooma Marketplace? 

Adzooma Marketplace isn’t a simple directory, it’s a lead generation tool. 

Users come to Adzooma Marketplace because they have spend ready and need an agency, freelancer or business to provide a certain service. If your business is up there, you’ll be immediately advertised to high-quality leads looking to buy.

It’s much more targeted than other forms of advertising and lead generation because our users already know what they want. They just need the right service to provide it. 

All listings will come with a full client dashboard, allowing our clients to accurately track all leads that they’ve earnt through the Marketplace. 

Why do clients use Adzooma Marketplace?

Our users love Adzooma Marketplace because it makes it easy to find the exact agency or business that will provide the service they need. 

We have over 50,000 users on our platform alone that are actively advertising their business online. These are the businesses that are on the lookout for other ways to grow and increase their profits. And to find them, they’re using the Adzooma Marketplace. 

This isn’t just marketing agencies. It’s a range of freelancers, software, training and services that they’re in the market for. Our users are those that already know what they want and just need someone to fulfil it. 

What makes Adzooma Marketplace different?

There are different directories and online marketplaces that your business could sign up to. But none of them compare to the Adzooma Marketplace. 

What makes Adzooma Marketplace different is its users. 

Unlike other options out there, our users are ready to buy. They’re users that are actively advertising and wanting to grow their business – they just need experienced businesses to help them on their journey. 

Adzooma Marketplace isn’t a bland list of businesses. It’s an active, real-time marketplace that pairs up high-quality leads with the best brands, with the added advantage of a digital team working behind the scenes to make all of this possible. 

Does Adzooma Marketplace really work?

Yes, it does. 

But don’t just take our word for it. See what one of our clients have had to say here:

What’s included in an Adzooma Marketplace listing?

If you just want to see an example, why not check out Boxer’s listing.

Your listing includes the following information, in a neat and easy to scan format: 

• Business Summary: This is a short description of your business to give users an at-a-glance view of your services. This is the description that will show up in a search listing and prompt users to click onto your profile and view more. 
• Your logo
• A longer business description: Underneath the short business summary, you’ll have the space to write about your business or services in as much detail as you want. There’s no limit here. 
• Partner badges: Is your agency a certified partner? Show your partner badges in style to get more eyes on your listing. 
• Image gallery: Want to upload images of your work or agency? No problem. Add as many images to your listing as you like. This is a great idea for visual services, such as design or website agencies, or software providers to provide an inside look at their platform. 
• Areas of expertise: This is a quick bullet list of services that you offer, such as advertising, PPC, iOS development and more. Users will be able to search for your agency using these subcategories as well. 
• Industry specialities: If you specialise in any specific industries or areas, list them here. This can be anything from gaming, sports, pharmaceutical, and more. 
• Languages: Multi-lingual? Let people know by listing the languages you can speak in. 
• Target audience: This is where you list what customers you cover, such as B2B, B2C or enterprise clients. 
• Location: Let people know where you’re physically based by listing all your office locations.

All this information on your listing is yours to control and update as and when you see fit. 

As well as all this, each listing will have a place for customers to leave reviews about your company. This is a fantastic way to gain trust and encourage leads to get in touch.

What do I get for signing up to Adzooma Marketplace?

If you sign up to Adzooma Marketplace, you get access to high-quality leads already looking for your business and services. That’s something you just can’t get anywhere else. 

As standard, Adzooma Marketplace packages include: 

• Your own listing on the Adzooma Marketplace
• A dedicated account manager to help support and grow your business
• Guest articles or editorials opportunities on the Adzooma blog

Custom packages and features are also available. If you’re interested in promoting your business through a variety of extra marketing opportunities such as homepage takeovers, blog sponsorship, category sponsorship, pop-ups, featured spots or webinars, get in touch with our team.

We’ll create a package to suit you. 

How do leads get in touch with my business through the Adzooma Marketplace? 

Each Marketplace listing has two clear CTAs that users can use to directly contact your business. These are: 

• Send A Message: This allows users to message you directly on Adzooma Marketplace, which you can see and respond to through your dashboard. 
• Visit Website: Users can click directly through to your website if they want more information before they get in touch. 

All website visits and interactions are tracked and recorded via your dashboard. 

Can I track the leads that I’ve earnt through Marketplace?

Yes, you can track all your leads and performance through your client dashboard. This will show you key metrics and information, such as: 

• Summary View: How many times your listing appeared on the search results
• Detail View: How many times a user clicked on your listing to see more details
• Leads: How many times users clicked the Send Email button and sent a message
• Website Views: How many times people clicked on that link to visit the owner’s external website
• Total Viewers: How many times people clicked on the listing to see more details since the time of the listing’s creation

How much does Adzooma Marketplace cost? 

There are 4 pricing packages for Adzooma Marketplace, all designed to fit businesses of different levels and budgets. 

Not sure what package you should be on? Just get in touch with our sales team, tell them about your business needs and we’ll advise you on the best one for you. 

Remember, we also offer custom packages and features with additional marketing opportunities, including homepage takeovers, blog sponsorship, category sponsorship, pop-ups, featured spots or webinars. If that sounds like you, get in touch with our team. 

Do I have to create the listing myself?

No one knows your business like you do. 

That’s why we let you create your own listing, so you can get across all the important information and sell your services in the best possible way. Once done, your Account Manager will carry out a QA check, making sure there’s no typos, broken links or errors in your listing before pushing it live. 

However, if you want us to create your listing for you, just let us know. However, this will be at an extra cost. 

If you think of something else later on, it’s easy to make changes. Just log on to your dashboard and make all the changes you want. 

How long does it take to sign up? 

Signing up to Adzooma Marketplace only takes a few minutes. We’ll create you a login and you can get started building your listing. Once done, our account managers will verify your business and check over your listing before pushing it live.

Overall, it will only take a few hours from sign up to go-live, depending on how much time you want to spend building your listing. 

In some cases, such as weekend or evening applications, it may take until the next working day to get your listing live. 

Can anyone sign up to Adzooma Marketplace?

Only legitimate agencies, freelancers and businesses can sign up to the Adzooma Marketplace. This is to protect both our users who trust Adzooma Marketplace to find them the best services, as well as our clients.

Adzooma Marketplace is a place of quality, and we won’t damper that with illegitimate businesses. 

As long as your brand can be verified by our team, we’ll welcome you on board. 

Why should I guest post on Adzooma?

Publishing content on trusted, high quality blogs like Adzooma has a number of huge business boosting benefits.

Not only is it perfect for building your brand’s authority by being seen as an expert in your industry, but there are also a number of SEO benefits too which can boost your rankings in the SERPs.

And did you know that:

• Marketers who prioritize blogging are 13x more likely to have a positive ROI on their efforts
• 70% of people would prefer to learn about a company through articles rather than advertisements
• 62.96% of readers perceive blogs with multiple authors to be more credible

Our blog content is shared on many industry-leading websites and blogs, and attracts thousands of interested visitors to our website and social channels, who can read your post.

With an average of over 45,000+ visitors to Adzooma’s blog a month and growing, that’s a lot of eyes on your content.

And as the blog is completely targeted to the digital marketing industry, many of those visitors could potentially be interested in what you offer.

How do I publish guest posts on Adzooma?

You can claim your guest post by following this link.

Or if you’d like, you can speak to one of our team to find out more information about guest posting or any other advertising that you want to get out on the Adzooma Marketplace. 

We’ve written this in-depth piece on guest blogging – why it’s worth it and how to get started, which you should give a read if you want to learn more.

And you can take a look at some examples of these content partnerships here: 

• The Importance Of Google Ads Structure, by Amin Moslehi, Director of Crystal Marketing. 
• 4 Effective Ways To Promote Your App, by Izaak Crook, Head of Marketing at AppInstitute. 
• How To Get The Most Out of PPC For Small Businesses, by Sam Carr, Marketing Manager at PPC Protect.

How do I get started? 

Joining Adzooma Marketplace is quick and easy. 

Head over to this page to see our packages and sign up. Once done, we’ll send you a login to get started on your listing, which your account manager will review, verify and get live and running within a few hours. 

Got any other questions? Why not book a call with one of our sales team, who will guide you through the entire process and help advise you on which package is best for your business. 

If you’re a business looking for the services to grow, head over to Adzooma Marketplace to find the right service or agency for you. 

However, along with the rising amount of websites, the demand for a reliable host service is also increasing, that is why the question about how to make the best choice has already arisen for many website owners. 

Knowing the crucial information about the various hosting metrics will greatly help us not only to make the most beneficial choice but may also significantly increase the website performance. Here we have prepared the must-know things you should be aware of while choosing a hosting for your website. 

Taken from: https://www.websolutions.com 

Why Is It Important to Choose Hosting?

The major task of web hosting is to provide 24/7 access to your website so that visitors can easily browse it anytime and anywhere. Having chosen the right host you can remarkably facilitate your work, successfully launch, and perfectly manage your website. But if you make a wrong decision, then it comes a hard time which requires great efforts and huge investments so as to resolve all the issues on your own and, consequently, you are peering for the best option to entrust your website again. 

That is why to choose your host service on the first try, it is crucial to learn all the aspects that can have a great impact on the website performance, its efficient management and further developing progress. 

The Main Criteria for the Host Services

Adam Berry, digital director at Wingard Creative marketing agency claims that “a great hosting boils down to the 3 S’s: speed, support and security”, and we cannot refute this fact. Each of these options is essential while considering a web hosting: the speed of your host indicates the time visitors need to access your website and get the information needed, the support services are a must for great communication in case if there are any questions or problems, you will be instantly provided with professional assistance. Last but not least is the security aspect, as it is significantly important to secure your website from the third parties intersection as well as make sure the information stored at your host won’t be stolen or simply lost. 

Tips for Choosing a Right Host 

Nevertheless, there are still some points that you should also consider while making the final decision on which host is the best one for your website functioning. For this purpose, we have made a detailed list of tips that can be helpful for you while choosing the right hosting.  

Decide the Assistance You Want to Get

As we have already mentioned before, one of the core features of good hostings is customer support. Jack Johnson, the Forbes market expert suggests paying huge attention to this point as it indicates the time needed to supply efficient and speedy service in the problem resolving process. When it comes to getting professional help regarding your website, every second counts as this can greatly influence the general impression about your website and even lead to a significant drop in the audience because of some issues occurred while browsing your website. 

Taken from: https://www.teamsupport.com 

In addition, it is a good idea to peer for those who provide chat or social media visual services instead of those offering emails and support tickets. In this way, you can greatly speed up the process of getting any issue resolved. Furthermore, the expert offers to give priority to those hosting companies who provide the in-house support, because they have a better experience of the website service unlike those with the outsourced clients’ support. 

Get Known About the Server Types

As a rule, every hosting provider has various server kinds to choose from, and there are two most popular types among them: shared hosting and virtual private server hosting or VPS. Let’s make a brief comparison of their pros and cons. 

The first option is a sharing hosting environment, which implies your website is located on the same service as the other websites. It uses the same RAM, data storage, processor, and is a great choice to start from, in case if a website has just been launched and doesn’t have big data and a vast number of visitors that high-traffic websites usually need. Besides, the shared hosting price is not as high as the VPS, which is also a plus for your website. 

However, if your website or online platform needs huge traffic, we would rather recommend you to use the VPS hosting so as not to face the restrictions due to the limited resources. This hosting kind will cost more but provides a virtual private hosting environment with personal processing power, a great amount of RAM, and data storage, which is unavailable for other sites to use. Also, if used wisely, it can greatly boost the efficiency of your website. 

Consider Your Budget

It is greatly important to determine how much money you are willing to pay off for your service so as to find the most beneficial host without overpaying a lot for the unnecessary options included there. As a rule, hosting providers offer a wide range of prices available for blogs or small e-commerce platforms, and huge companies, which really facilitates the process of making your choice. Additionally, you can use a cheap web hosting comparison to find out the price and the list of services offered by a certain hosting provider so to find out the most accessible price of a service that covers all the needs. 

If your website is directed to develop a small business, it is recommended to start with a simple cloud service, and in some time extend the functionality, or adapt it to your business model in the future. That is considered to be a totally personal point decided by a website owner. 

Own Your Domain Name

The domain name is the web address that is typed by visitors when they want to go to your website. For instance, our domain is https://www.adzooma.com/ and it will directly lead the audience to our online platform. 

Nicolas Rubright, the founder of streaming music service Dozmia also points out that it is crucial to make sure of instant using your own domain, so as to manage all the SEO benefits in case if the hosting service is being changed for any reason. Additionally, it will help your audience easily find the website and not to lose it with time. 

Hosting tools

Cloudways

Focus on your business and avoid all the web hosting hassles with Cloudways. Their managed hosting guarantees unmatched performance, reliability and choice with 24/7 support that acts as your extended team, making Cloudways an ultimate choice for growing agencies and ecommerce businesses.

Kinsta

Kinsta is a managed WordPress hosting provider that helps take care of all your needs regarding your website. They run their services on cutting-edge technology and have excellent customer support services.

Make a Choice

All in all, every hosting platform can provide you with various functions for your website launching and performance. Though it is not the only way to improve your website, it is still a crucial option for putting a website onto the next level of development. 

And having learned a lot about how to analyze the hosting efficiency and which criteria you should pay special attention to, it is now much clearer how to make the right choice about the host platform, which will satisfy all the requirements and perfectly fit your website operating.

Working with a website design agency is the best way to ensure you develop a site that cultivates a strong online presence. Of course, some agencies are better than others.

Similarly, the way you interact with your designer makes a huge difference. In this post, we’ll go over the main points to help you get the most out of your web design agency, ensuring your site is a success!

1. Have a plan

To start, you need to have a plan of action.

Look at your business and consider what type of website you need to produce. Is it going to be a detailed site that operates as an online store with hundreds of product pages? Some companies only need a landing page and a couple of other web pages to provide info and contact details.

It depends on what you sell and who your target market is. This will help you come up with a plan that your web design agency can look at and put into action.

2. Work with your agency, not against them

The most common issue between agencies and clients is communication. Granted, the channels are always there and always open but intentions can get misinterpreted if neither side explains themselves. But that can be fixed; you need to work with your agency to further your goals.

If you require a solution to a problem, you should outline what that issue is in a concise way and provide the solution(s) if you know them. You should also stay connected to your agency and offer insights into your business or extra information that helps them develop a better website.

This not only gives your communication more structure, it also feeds into the stability of your client-agency relationship, resulting in the best site for your business.

3. Responsive web design is key

As we’ve already mentioned, you will find a plethora of website design agencies in your area. The best ones all have one thing in common – they offer responsive web design.

Responsive design is critical to user experience so your website can look the same on different devices and screen sizes. Alongside that, with Google using mobile-first indexing by default, it’s important your design is responsive to avoid a decrease in SEO performance.

4. Don’t forget UX and accessibility

UX (user experience) is arguably the most important aspect of website design. When hiring a web design agency, they must provide exceptional UX design.

The easier it is for someone to use your website, the more time they spend on it. Conversely, what happens when your site isn’t built around user experience? It takes ages to load up, things are hard to search for, and menu buttons are unresponsive, and bad UX leads to high bounce rates and poor conversion rates.

Within that, your website should also be accessible to all users and the best web design agencies will understand that.

Some things to consider for accessibility:

• Images with alt text
• Audio or video with captions
• Appropriate colour contrasts
• Larger body text
• Using hyperlinks rather than JavaScript links
• Navigation that can be controlled with a keyboard or mouse
• Correctly labelled forms
• No flashing pages or text

Make sure any web agency you talk to takes UX design and accessibility into consideration, to avoid alienating a large number of users who may have used your product or service if they could access your site.

5. Put a huge focus on SEO

SEO is another key part of a strong web design (and works with UX and accessibility). An excellent way to determine if a web design agency is right for you is if they outline their plans for SEO. We’ve already covered a few critical elements that improve a site’s SEO. UX design is a big one—it could cost you ranking positions.

Find SEO agencies for your business on Adzooma Marketplace today.

6. Ensure you get what you pay for

The final point is to pay close attention to what the web design agency offers you.

You need to ensure they deliver on any promises and provide you with exactly what you paid for. If you’ve paid for a responsive website, and yours doesn’t work on mobile devices.

Be clear about what your aims/goals are, ensuring the agency meets all of these targets.

The bottom line is that you can save a lot of time hiring a web design agency. Not only that, but you call upon people with expertise in this field, allowing you to create something that improves your online presence.

The best course of action is to figure out your budget, then search for agencies that align with it. On Adzooma Marketplace, you can filter your search by budget and save time during your search.

Find success with Adzooma Marketplace

Follow the tips in this post to be sure that you get the most out of your partnership! On Adzooma Marketplace, we have a great selection of web design agencies with top agencies such as Arren Marketing, think3, and PMD.

Find the right web agency today on Adzooma Marketplace.

So, how do you find the top ones? Here are five tips to help you select a web development company that’ll take your business to the next level:

1. What are the costs?

Firstly, you have to work out the costs of hiring your web design agency. Realistically, this begins with finding out what you can afford. Weigh up your finances and consider a budget for web design services.

From here, you can get quotes from different brands and see how much everything will cost. Some agencies charge a flat rate with add-ons for different design elements.

For instance, some agencies might charge for web design and then charge extra to improve your SEO. Others may have additional charges for prolonged support after the website has been created.

You even get instances where they charge separately for bespoke landing pages. It varies from agency to agency, be sure you know the full costs before committing.

Adzooma Marketplace offers a wide range of web design agencies to suit all budgets. Find your perfect agency or service provider today.

2. What does the agency’s portfolio look like?

Telling potential clients you’re great is one thing—but showing them is another. That’s why having a strong portfolio is so important. It demonstrates a web agency’s talent, style, innovation, and how they handle a brief.

Things to look out for include:

1. Interactive features
2. A varied-looking portfolio
3. Consistent branding throughout a website
4. Unique extras (detailed case studies, project timelines, words from the client)

It also helps if an agency can show the impact their work has had. What were the results of their work? That could be the deciding factor.

3. Who can you call?

Communication is essential when working with a web design agency. You need to know who you can call to speak about any issues or track progress.

There must be a solid point of contact that’s readily available whenever you need it. Usually, this comes in the form of a team including a project/account manager, a client support executive/manager and web designers.

Some agencies may be hard to get in touch with them, or they are slow to reply. Make sire you establish who your points of contact are whenever you speak to an agency.

4. What kind of support will you receive?

Once you know who you can call, you need to understand what kind of support is available.

Most agencies will offer continued support during and after the web design process. However, you must be clear about what kind of support you’re receiving.

For instance, are you receiving maintenance support behind the scenes? Will the agency monitor your site and continue to keep it in perfect condition after it has been produced?

For example, S’more Brands offers ongoing maintenance—because “stuff eventually breaks”—with cost-effective monthly maintenance plans.

The location of the agency plays a key role here. If they’re local, you know that you’re both operating on a similar schedule. But, if they’re based in another country, it can throw the support out of whack. You may need answers to a pressing question, but won’t receive them for twelve hours due to time zones!

Always be clear on what support you get from a web design agency before you hire them. If they offer no support, that’s an instant red flag.

5. What tools do they use?

Effectively, this refers to the technology and platforms the web design agency uses to create and monitor your site. Many companies will use a CMS like WordPress, but is this ideal for your website?

Therefore, you want to see what tools and technologies each web design agency calls upon. Ideally, you should look out for tools that emphasise UX design and customisation.

This will ensure they can develop a website that’s unique and offers a great user experience for everyone that visits. Responsive web design is also vital, so they need to use tools that can adapt your site for different viewing platforms. 

Let Adzooma Marketplace be your agency finder

Take all five of these tips into account, then use Adzooma Marketplace to find the best web design agencies around. We have an extensive catalogue of the top web design companies in the world.

You can view many different brands and check out their portfolios via our site. To make things even better, you can refine your searches based on budgets, business type, industry specialisations, locations, and much more. It lets you create strict parameters that show the best agencies for your specific needs.

Regardless of how detailed your website will be, we can help you find a web development company that ticks all the right boxes. Check out our marketplace today to start your search!

Fortunately, we’re at hand to help you pick the right one for your latest project. Here’s everything you need to know before choosing a design agency for your website.

1. Look at their portfolio

Any web design agency worth its salt will have a diverse portfolio to showcase their past projects.

A portfolio is essential as it gives you insight into an agency’s design style. This enables you to gauge the agency’s compatibility with your business. In addition to looking critically at an agency’s portfolio, take a good look at its website too. You ought to at least like what you see on the agency’s site before you settle on it.

Does the company do for its site what it proposes to do on yours? For instance, do they follow the best practices when it comes to UX design? Are they using up-to-date technology and tools? If the answer to these questions is yes, then you should consider hiring that agency.

For example, The Hatch has worked with the likes of Ted Baker, B&Q and the V&A on their websites.

Read: 9 Best Web Design Agencies in London

2. Consider the costs

Pricing for web development services can be something of a challenge, especially if you are not particularly tech-savvy. It would be best if you asked about the cost to make an informed decision with questions such as:

• Do they charge at an hourly rate or for the project as a whole?
• What is the estimated final price, regardless of the pricing model?
• Once you pay the agreed sum, will you own the website fully?
• Is the total price inclusive of SEO and a content management system?
• Does it also include designing and coding the site, or will you need to hire an independent programmer to code the site?

When it comes to choosing an agency, make sure you get exactly what you have agreed to pay for.

Read: The Average Cost of UK Marketing Agencies in 2020

3. Think about support

Another consideration while shopping for a web design agency is the kind of support they offer their clients. You want to choose an agency that is responsive to your concerns and needs.

Ask the agency how they handle client support:

• Do you need to get a ticket and wait in line?
• Can you call and have your issue addressed promptly?
• Do they offer a warranty?

A warranty often points to a trustworthy agency that is willing to guarantee the quality of their work. Besides, having a warranty ensures that you will get free corrective services if you encounter problems with your site after launching it.

Read: How Much Time Can You Save By Hiring An Agency?

4. Is the company approachable?

Make sure the agency you choose makes you feel comfortable if you bring up any concerns.

Consider the size of the agency you’re looking for and the level of growth you want to attain. If you are a small business owner and choose a bigger agency, you might feel overlooked as they have more active clients, which would make it harder for you to raise concerns as they come up.

Also, pick a company that encourages face-to-face meetings (or video conferencing during the pandemic!) People tend to communicate better when they meet in person.

5. What tools does the company use?

There’s a host of tools that web designers use to make websites and wireframes, and manage their projects. Ask an agency what they use. For example, at Adzooma, we use Jira for project management but other agencies may use:

• Paymo
• Monday.com
• Backlog
• Wrike
• HubSpot
• Teamwork.com

The same goes for CMSs such as:

• Squarespace
• VEVS
• MotoCMS
• Web.com
• Webflow
• TemplateMonster

The best web agencies will have experience with popular tools and work with you to make sure communications channels remain clear and open.

If you’re looking for a tool or software provider for your business, Adzooma Marketplace have the solution.

6. Is the agency receptive to new ideas?

You want to hire a design agency that listens to your ideas and needs. This is important for two main reasons. First, you know what you want and what your business goals are. Second, you know how best to sell your product to your intended audience, so your input will be invaluable to your website’s success. It’s still a two-way street with ideation so make sure you’re receptive to their ideas too.

The designer should also generate ideas about how best to meet your needs and increase your online presence. They should seek to integrate your ideas into the project and know how to do it well.

Read: How To Find A Good Marketing Agency

7. Recommendations

Before you choose an agency, ask for at least three references. Listen to what past clients think of the company. Were they happy with the work? Were the designers easy to get along with? Did they deliver the work on time? Did they create responsive web designs? What about accessibility? Was it easy to contact them when they needed to?

The answers to these questions will help you in choosing the right web design agency.

8. Do they have experience in your niche?

When it comes to design, nothing can substitute for experience. Choosing an agency with expertise in your niche is advantageous.

Will the company outsource some of the services? Or will they delegate your project to junior staff who have minimal experience?

You may also consider getting a designer who has worked on diverse projects because they will be better able to reach a wider audience.

9. Have they worked with major brands?

Although working with leading brands does not equate to the perfect fit for your business, it is an indicator of the quality of work they do. It shows that they are respectable and you can expect excellent services from them.

Check an agency’s case studies to see who they’ve worked for and what results they achieved. The latter will always be more important because it shows evidence of how they work. The fact they’ve attained that level of success with a major brand is an added bonus.

Conclusion

This checklist will help ease the burden of choosing a design agency for your business.

If you follow the tips shared here, you will find it easier to pick a company that is an excellent fit for you.

If you need a web design agency, we have a fantastic selection on Adzooma Marketplace, check them out today.

You can’t separate the role of a website from the importance of website design. The right website design embodies your brand and delivers your vision to web users.

• It can convince potential buyers.
• It showcases your expertise and credibility.
• It makes your business memorable. 
• It shows your users that you understand them. 
• It conveys your message and offers.

With over a billion active websites in the world, businesses are competing for visibility and attention.

Web design agencies specialise in all aspects of your online presence, from responsive design to SEO considerations. They bridge the gap between just being online and thriving online. But, more importantly, they are experts at building successful partnerships with small business clients.

Here’s a breakdown of how website design agencies can help your business. 

1. It’s time and cost-effective

Doing everything in-house can be a time-demanding process for your team. Maintaining the look and feel of your website when creating and adding new media and web pages can also be tricky.

Web design agencies focus on the aesthetics and experience of a website and they’ll often work with graphic designers to get the best results. 

That’s a lot of work to do by yourself.

We’ve broken down the time spent in researching, planning and designing features for your website to 34 hours per week. This doesn’t include the time spent trying to fix saturated images and broken page templates! Hiring a web design agency ensures you’ve got an expert team who can customise your site as you need it. They can add features into a CMS as required to meet your goals and branding. 

Working with an agency that understands your vision enables your team to focus on what they do best.

2. They can bring fresh ideas

Agencies understand the importance of web design as the first touchpoint between a brand and its audience. They are involved in the creation and design of a solid online presence. They focus on criteria that make the website user-friendly, including:

• Accessibility
• Responsive design for mobile and tablets
• Calls to actions (CTA)
• Enhanced UX design
• Intuitive navigation
• Appearance and aesthetics of the site
• Web development
• Integration with a CMS

Web agencies keep your sites looking fresh and relevant. Because they are experts, they can provide the best design advice and ideas to bring your website to the next level.

And in light of the COVID-19 pandemic, a lot of web agencies have reached out to their clients to help them build better marketing strategies. New ideas can keep small businesses afloat and maintain engagement with the audience in times of need.

3. They can optimise your site for users and search engines

The best websites balance user experience and search visibility.

Understanding why websites are important for business is understanding how to meet the needs of search engines and web users simultaneously. 

Web design agencies are specialists in how to maximise visibility and functionality. That means you can either use a site built from scratch or a CMS (content management system) such as:

• Squarespace
• Web.com
• VEVS
• MotoCMS
• Strikingly
• Webflow

Most agencies are familiar with these CMS’s but we recommend checking their expertise. With over 70% of business websites using the WordPress platform, the first point of concern for design agencies is to leverage the technology available for SEO. 

User experience can determine your online future. Therefore, SEO should work hand-in-hand with UX design for the following reasons:

• Responsive design is crucial as mobile-friendly designs boost ranking
• Positive and engaging user experience increases ranking position
• Web accessibility for mobile devices but also assistive technology improves SEO
• A design that understands and meets the demographics needs also boosts ranking presence

Get more eyes on your brand with a web design agency from Adzooma Marketplace.

4. They can make you stand out from the crowd

We believe that you can get a feel for how a web design agency tackles different design challenges and functionality when you check their portfolio.

We’ve selected some of the best UX design agencies that combine expertise in technology, web marketing, psychology, sociology for intuitive, engaging, and purposeful user experience.

5. They’ll help you improve conversions

A functional and engaging website doesn’t just look good. It also boosts conversion paths by maximising the impact of its content.

Here are some of the conversion-boosting benefits you can expect from web design agencies: 

• Effective calls-to-actions placement and design
• An intuitive layout that creates engagement
• Design of an effective data-capturing form (when relevant)

Because they have UX design experience, web design agencies know how to build user-centric pages that act as a conversion funnel. 

If you’re looking for a web design agency, Adzooma Marketplace has the answer for you. Find the perfect web design agency now.

Digital agencies can provide invaluable insights through this widely used social media platform by creating personalised content, using different types of content, but also reaching people in a myriad of ways to gain a significant level of engagement.

But, most importantly, agencies also know how the platform works and how it offers a wide variety of campaign types. This is why it’s important for a Twitter marketing agency to understand how a client can achieve their goals.

For any business choosing a Twitter marketing agency, it can yield numerous results, but here are the top 5 Twitter marketing agencies to check out.

1. Clicky

Location: Chester, Brighton, Nottingham

Founded in 2007, and with offices based in the north, south, and midlands of the UK, Clicky understands the importance of a comprehensive targeting strategy. The service comprises a content calendar, as well as targeting options and interpreting results.

An ideal partnership for companies that already have an in-house social media team, Clicky don’t just provide you with the keys to optimising a Twitter campaign, but they also have experience in training social media teams, making it an ideal partnership if you already have some of the skills but need to gain more insight.

Having worked with high profile clients such as Raleigh and the NHS, they have transformed campaigns utilising their Clicky values, such as intelligent insight and transparency. Being honest is at the forefront of their belief system and strive for integrity in their work.  

Previous clients: Manchester City Council, Neville Johnson, Elegant Resorts.

2. Click Consult

Location: Bournemouth, Hooton, London

Operating since 2003, Click Consult offer low-cost approaches to increasing engagement, such as promoting tweets or trends. But their service also consists of keyword targeting, tailored audiences, and the most interesting one of all, which is integral to so many users of Twitter: television.

Using television targeting is taking advantage of an oft-used habit by Twitter users, who tweet about shows in real-time. The service of pushing relevant ads to align with the times of these shows can help your business gain an extra dimension.

Click Consult have won a slew of awards over the last few years, and their growth shows no signs of stopping.

Previous clients: Oxfam, LloydsPharmacy Online Doctor, Kwik Fit.

3. Brafton

Location: London, Boston, Chicago, San Francisco, Sydney, Melbourne, Auckland

Brafton offers bespoke services to help businesses increase their social media marketing strategy, but many businesses struggle to pay for the service they want. Where Brafton thrives is as part of their “al a carte” services.

As a business, you can choose to purchase a service on-demand as and when you need to, or you can subscribe to their service for a monthly fee. Both are useful options depending on the knowledge you have in-house.

But Brafton provides a variety of services for the novice and the experienced, from setting up a business Twitter account all the way through to end-to-end services, they leave no stone unturned.

Previous clients: Decorating Den Interiors, Career Profiles, Custom Vault Corporation

4. Thrive Agency

Location: 25 cities across the US including Atlanta, Chicago, and LA

Thrive operates on the proviso that you need to reach your goals, which is blindingly obvious to most companies, but Thrive go beyond the empty promise. As many digital agencies promote flashiness above worthwhile content, Thrive are keen to put their money where their mouth is, so you benefit.

For a single monthly price, regardless of what you need from them, they can help you to increase followers by hundreds so you can spread your business across Twitter in a way that you deem appropriate.

A service that comes at a flat rate is invaluable for businesses who are lost for a direction with their social media strategy, but Thrive don’t just give you the training wheels; they help you build the bike too. When they’ve increased your following, they turn their attention to locating the ideal customer and delving deep into the psychology of buyers’ habits.

The great thing about Thrive Agency is that they are all about results, rather than a shiny new website or product, making them a great choice for any business that’s looking to get more than followers and want to work with a company that genuinely cares.

Previous clients: Johnson & Johnson, BabyCenter, Good Spa Guide.

5. Taktical

Location: New York

Taktical’s team of experts focuses on data-driven solutions for its Twitter marketing campaigns to maximise ROI and drive growth.

For your Twitter marketing strategy, it’s essential to partner with professionals. With our in-house creative team and experienced social advertising department, we have the tools and knowledge to help you launch the most successful Twitter advertising campaign possible.

This New York-based agency drives results and cares about results for its clients. Give them a try.

Previous clients: Bustle, Chase, We Work, Artsy

Conclusion

Twitter isn’t just a platform used by celebrities to update the public. With more than 330 million active users every month, this is a massive pool of opportunity for companies and brands to market themselves and engage with customers using a wide variety of content.

Twitter customers are 53% more likely to buy new products, and with the increase of Twitter’s referral traffic gone up to 6% in the last year and 23% engagement on Twitter advertising, it is one of the most important areas in social media.

It is crucial to market directly to a target audience, but it’s even more important to stay relevant, and if you want to stay relevant, Twitter is the key platform to use.

Adzooma Marketplace — Find the service you need for your next project

Pinterest, where users create personalised boards to store their favourite items or styles, offers an insight into how a customer wants to plan a wedding, design their garden, or even what food they like. This invaluable insight is of fantastic use to businesses looking to promote those exact services.

But using a Pinterest marketing agency to put your pins in front of more people is about developing the right habits. This is where an agency can help. There are a wide variety of tools that can help a business manage a Pinterest account such as Buffer.

While a social media agency might be able to help with all of these, it’s important to choose one specific to Pinterest to guarantee you are increasing your reach. Here are the top five Pinterest marketing agencies.

1. Taktical

Location: New York

A very strong agency for those looking to make a splash with Pinterest. Constantly staying on top of the latest trends, they can help you to cover a wide variety of social media campaigns. Predominantly results-driven, they will help you to upskill your business with the latest tools and strategies to boost your business.

They have a wide variety of success stories working with prominent companies such as About.com, which show that the proof is in the pudding. They also have campaigns that are built from the ground up, which encompass the design of the pins bit also track every result and metric to ensure you are promoting your brand wisely.

This New York-based agency delivers the goods.

2. Digital Marketing Agency (DMA)

Location: London

When it comes to sheer scope, DMA has cornered digital marketing and made it their own. Having served companies since 2002, prior to Pinterest’s inception, they have provided pools of proper resources to help many companies. And Pinterest is just another one of the platforms they have come to master.

They are a solid agency, purely based on their tenure in the marketing world, and while their services can encompass a wide variety of social media which may leave a raised eyebrow if you want an exclusively Pinterest-oriented agency, DMA understands what you need on your side to drive results.

If you want to scale up your services, they can help you with this, while also helping you reach your target audience with a Protestant work ethic. But their data-oriented approach to marketing will guarantee you have every result you need in the palm of your hands to increase your Pinterest reach.

Sturdy and have stood the test of time, DMA are one of the behemoths of digital marketing.

3. Voy Media

Location: New York

They are already known for success on social media platforms like Instagram and Facebook, but this doesn’t mean they are a slouch when it comes to getting the right pins. They have a personalised approach which will guarantee you get the service you need, rather than being lumped into the same category as a similar company.

Using targeting methods and a considerable amount of research prior to the campaign starting, they have a Midas touch when it comes to image-based marketing that gathers momentum and grabs attention where it matters.

They help you to maximise the use of ads so you can maximise your ROI. But they also want to know about the potential customer rather than crafting a blanket marketing strategy.

The importance of Pinterest as a personal platform can’t be underestimated, and Voy Media want to know exactly about your ideal audience member and then tailor posts directly to them.

4. Lyfe Marketing

Location: Atlanta

An ideal choice for B2C companies. They are an agency to watch and provide a comprehensive approach to helping companies increase their reach.

A personal service with a dedicated Pinterest management specialist, they help your business to create strategy concepts, from there the pins are created and how awareness is increased.

The results-driven aspects of Lyfe Marketing are where they have come into their own. Having increased Pinterest engagement for one beauty client by 398% through optimising their Pinterest account, this is something to marvel at.

For companies who are looking to build their Pinterest campaigns from the ground up, their competitive services for a monthly fee comprise three plans of differing amounts, guaranteeing a budget-conscious business is able to increase their reach.

5. Big Foot Digital

Location: Barnsley

Big Foot Digital knows Pinterest is more than just wedding dresses and interior design. That’s why their team of dedicated writers and designers work together to create engaging posts that encourage clicks.

These posts then form the foundations of their Pinterest campaigns coupled with insightful reporting alighned with their clients’ business goals.

What’s more, Big Foot Digital’s costs are based on hourly rates.

Our pricing is simple and transparent. We will charge you on a monthly basis for the number of hours it takes to achieve your goals. Pinterest advertising (clicks and impressions) is payable in addition to our monthly Pinterest management fees.

Conclusion

Advertising on Pinterest is not too challenging if you are already skilled in the ways of social media. But because of its uniqueness, Pinterest offers a different angle, not just for your business, but for a new level of engagement.

When you promote a product, you want it to sit next to something that has a wide level of engagement.

But if you are looking for a platform that drives brand loyalty and instigates a need for customers to buy products, with more than 320 million users Pinterest is an incredibly influential social media platform gaining momentum with every year.

Adzooma Marketplace — Find the service you need for your next project