There are several ways to optimise these. Your email campaigns need to carefully planned. If you need assistance, professional copywriters can help you write an eye-catching subject line, preheader text, email marketing copy, and preview text.

To achieve the maximum email marketing ROI, you must boost your email marketing strategy. Here are 8 top email marketing tips.

1. Personalise your emails

Email campaigns should be made personal wherever possible. There are email tools you can use which enable you to enter shortcodes that will automatically be replaced with each individual recipient’s name. Include a real person’s name as the sender as well, this will add a further personal touch to the email.

The name and subject line is the first thing the reader will see and what convinces them to actually open the email. By using an email address with a person’s name, followed by your company’s name is a way to appear both welcoming and legitimate. Include your recipient’s name in the body of the email where possible as well.

2. Keep them short

It’s not only about enticing your readers to open the email, but you’ve also got to keep them interested once they read it. Email marketing copy can make or break your campaign in the body of the email just as easily as in the subject line. You need to keep your emails short, snappy, and easy to follow.

The last thing you want to do is waste your reader’s time or confuse them. Keep your reader’s attention by being concise and to the point. Set yourself a word limit each time, use bullet points, and only a single call to action (CTA). Don’t divert their attention with too many bells and whistles.

3. Know your audience

Email marketing ROI is directly related to how well you manage to engage your audience. In order to reach out to them effectively, you’ve got to know your audience. Think about buyer personas and the language associated with these, for example, certain vernacular. Also, think about your brand’s tone of voice.

Brainstorm the hobbies and interests of your target audience and even their typical daily routine. This way you’ll be able to come up with more appealing ways to communicate to them. Collect data to analyse your audience and which strategies work best in order to reach out to them.

4. Send regular emails

Consistency is an important part of your email marketing strategy. It’s a good idea to send regular emails. You might think it’s irritating for customers but actually receiving regular emails has been shown to more effective.

You will create consistency and brand recognition. Your recipients are either previous customers or potential customers who have willingly subscribed to your mailing list, so don’t worry about appearing as spammy.

Your competitors will be forgotten if they aren’t as consistent, so by regularly showing up, you’ll be able to draw in more business eventually.

5. Keep them out of the spam folder

Email marketing campaigns can sometimes be identified as spam and there are certain tricks email copywriters use to avoid this. Try not to “shout” by using too many capital letters, especially in your subject line.

This is a key trait of spam emails. It’s also important to ensure your emails are opened and read as often as possible. This is actually linked to whether or not they are seen as legitimate.

Focus on keeping them out of the spam folder by learning how to engage with your audience.

6. Think about the subject line

Your subject line is important often it’s the first thing your readers will see. You’ve got to find a way to draw your potential customer’s interest with this one single line.

This means making it clear and concise and delivering the necessary information in a few words. You could try little tricks like adding emojis to make it stand out from the rest of their emails, or use a cliffhanger. The reader needs to see that your subject line matches your name and what you’re offering them.

If you don’t get the subject line right, then there’s a good chance they won’t open and read the rest of the email.

7. Importance of preview text

Preview text allows you to give your reader a snippet of what’s included in your email. This is important because it’s a way to further entice them to open it. Try and write a unique preview text.

You can do this so that it’s hidden in the HTML and won’t appear in the main body of the text when they open and read the email.

What you want is essentially a straightforward teaser, something that gives a good summary of your email’s message, but intrigues the reader to find out more. Use strong action words, or power words, to draw more attention.

8. Entice reader with preheader text

Your preheader text needs to be as enticing as your subject line and preview text. This will increase the chances that your readers will open the email, so don’t neglect this space.

Your preheader text should support your subject line. The preheader text follows on from the subject line in the subject box so it should link in. Its purpose is also to hint further about the content of the email itself.

It’s often the first line of the email in some cases so you want to think about making this clear and concise. Alternatively, add a little bit of text just after the tag in your HTML, to greet your customers.

Email marketing tools

There are a ton of email marketing tools that you can use to create email campaigns easily. Here are our favourites:

• SendPulse
• Moosend
• AWeber
• Snovio
• Woodpecker
• Reply

Further resources

• Top 7 Email Marketing Firms of 2020
• How To Make PPC & Email Marketing Work Together
• A Guide To CRM: The Simple But Effective Way To Manage Your Customers
• 6 Top CRM Agencies in the UK

Email marketing is an effective way to generate interest and awareness in your business. Optimise your email marketing campaigns for the best results.

In this article, we’ll look at what an email marketing agency does, whether you need one, and compare the top 6 as chosen by us. We’ve made sure the list is a mix of services—with agencies that handle all sides of email marketing to email marketing software providers—to suit all budgets and requirements, for SMEs and larger enterprises.

What does an email marketing agency do?

As the name suggests, email marketing agencies handle the email channel of a marketing strategy. Some of their services include:

• Creating and managing promotional emails, newsletters, and other email content
• Data analysis (ROI, open rates, click-through rates)
• Improve conversions
• Building loyalty
• Driving lifetime customer value

The medium of email is one of the most widely-used across all markets. As such, email marketing is one of the most effective ways to directly reach as large an audience as possible.

1. Mocha Marketing

Location: Midlands. UK

Mocha Marketing specialise in being able to audit a business and develop successful marketing strategies to achieve their client’s goals. They are entirely bespoke to their client’s needs; from strategy to the planning, to the output – from creating the concept to delivering the craft.

They will build and segment your audience, create campaigns, develop a strategy and report back on your statistics. Mocha Marketing believes that a good email campaign is not just the art of sending an email; that’s why their campaigns are built with their client’s goals in mind. By being strategic, they can maximise their client’s results.

2. Content Loop Digital

Locations: Downtown Core, Singapore

Content Loop Digital is Singapore’s leading digital marketing agency. They specialise in SEO, search engine marketing, social media marketing, email marketing and many other digital marketing services.

Their copywriting team will help you craft emails that engage with your audience and compels them to take action. They will also take care of the setup and marketing automation.

3. Bloominari

Location: California, US

Bloominari is a full-service digital marketing and creative design agency dedicated to providing small businesses with solutions to increase their customer base and grow their brands online.

Their team of email marketing experts will help you create and deliver your email messages to your customer’s inbox. Bloominari offers a wide range of email marketing packages, including:

• Email strategy consulting sessions
• Web-based administration of email campaigns
• Email newsletter creation
• Monthly email reports
• Follow-up emails
• Email marketing templates

They will help you build a complete marketing plan that includes thorough research, effective messaging and cohesive distribution, which will drive consumers to your business.

4. Ketchup Marketing

Locations: Leicestershire, UK

Ketchup marketing offers a wide range of email marketing services; you can have personalised one-off emails for you or a branded email template to use in the future. They offer complete email agency services, where they will design, write, send and monitor the performance of as many emails as you need to grow your business.

They will take a considered approach to the design, copywriting and production of your emails, so they’re never mistaken for spam. Every email campaign created is fully integrated with Google Analytics, tracking how successful the email campaigns are. You will see who has opened your emails, whether they clicked on an offer and even what sales were made as a result of the email.

Ketchup Marketing understands the benefits of email and manages multiple campaigns each month, including for large retail brands such as SimplyBe.

5. Shareable

Location: Hertfordshire, UK

Shareable is a specialist digital marketing agency dedicated to empowering new and existing companies, ventures and entrepreneurs through effective paid advertising. Their team of experts will work directly with you to create winning strategies which work for your business goals. From keyword research to daily monitoring and optimising, to retargeting, they will make sure your budget is put to good use, bringing you the results you want.

At Shareable, they believe that there’s no marketing channel with a wider reach than email. As marketers, they are focused on driving conversions for their clients – regardless of whether this is in the form of leads, sales, memberships – their ultimate goal is to turn potential customers into paying customers.

6. Zelst

Location: Harrogate, UK

Zelst is an experienced digital marketing agency that helps clients be seen and get found online and achieve ROI through creative and strategic inbound marketing.

They are experts at helping you to use email marketing to connect, engage and develop a relationship with your audience. They will segment your subscriber list by relevant factors such as gender, location and profession; this will enable them to tailor each email to its intended audience. Your email campaigns will be closely monitored to ensure that they reach their full potential.

They will also regularly cleanse your subscriber list and help you handle unsubscribes to maximise efficiency and help you get the most out of your email marketing.

Do you need email marketing?

When it comes to finding and converting leads, it’s important not only to try to grab the attention of those who don’t know your brand but to also work on those who are already engaged. Those within your audience who are most interested could be willing to sign up for emails, and email marketing is all about optimising your use of the medium to make it as effective and convincing as possible.

Hubspot compiled an extensive list of email marketing stats with some interesting findings:

• In the US alone, it was estimated that $350 million was spent on email advertising in 2019
• 59% of survey respondents said marketing emails influenced their intent to buy
• Over 59% of marketers said email was their biggest source of ROI

Whether you’re an online commercial business or in the B2B sphere, email marketing can offer some real progress towards your company-wide goals.

The best email marketing strategy is the one that is built to the specific needs and strengths of your business. Consider your goals, how email marketing can help with those, and then choose the team that fits that approach. Be sure to take a closer look at each of the email marketing firms mentioned above to get a better feel for how each team focused on improving your approach through email. We also have a great selection of email marketing agencies on the Adzooma Marketplace.